In 2006, we went on vacation to Germany where we noticed grocery stores were selling simple cotton reusable tote bags. All the cities we went to had their own totes, so we purchased several and brought them back as souvenirs for our friends. Everyone loved them and so did we, but we wanted a tote for our city – Brooklyn. We’d been toying around with the idea of starting our own company, but we weren't sure what it would be. Then this Brooklyn tote idea came into play, and voila - Maptote was born!